Thursday, June 03, 2010

Offseason Blues: Why I'm Watching the NBA Finals



Here's the thing. Annually, when the Canucks are eliminated, I turn my attention to basketball. Why? Because they know how to market their sport. I will admit that the NHL's advertising has improved (read: drastically) over the years, the NBA has been feeding me great ads and great drama. For example, check out their NBA Finals ad, which features lots of Kobe, iconic moments from NBA history, and Andre 3000 covering the Beatles.

2 comments:

  1. Is that a muppet using an asthma inhaler?

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  2. Some muppets have asthma, Rachael. It's an unfortunate fact of life that Jim Henson built some with inferior respiratory systems.

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