Anyone can write about sports. Quality determines who gets read.The New York Times has observed that we at Pass it to Bulis are the blogosphere, and speaking for the entire blogosphere at large, I'll point out that the much-ballyhooed battle between bloggers and journalists is pointless and counterproductive. People get too hung up on their status as a blogger or professional writer and forget that quality is the most important thing. I've said it before -- sports writers are in their position because of their communication skills. Sports beats have very few instances of investigative journalism. The closest thing to it is usually rumoring, and anyone can do that. Most cases, sports writers are reporting on the same games their readers watched, the same streaks their readers observed, the same stats their readers have access to. Hardcore sports fans often cram their brain with even the most useless trivia. I know I'm not alone in knowing more about my sport of choice than I need to. So when what would be the main qualification for a sports writing position -- knowledge about the sport and/or team in question -- is common even among the general readers, the most important qualification becomes something else: writing quality.
Quality of writing is the single greatest concern for any source of sports commentary -- whether it's a blog, a newspaper or a broadcast. We asked Bob McKenzie what he thought about the dynamic between blogs and the mainstream media, and he said essentially the same thing. "The fans ultimately make the call on who's good and who isn't," said McKenzie, in an e-mail. "Anyone can fire up a site on the internet and call themself a blogger and/or someone can work at some level in MSM, but if no one is watching you or listening to you or reading you, well, figure it out. If you provide something of value, you will get traffic or responses. If you aren't getting traffic, you might want to ask yourself what you're doing."
