Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, September 27, 2010

Why Are the Atlanta Thrashers Actively Acquiring Black Players?

"I think we're going to try to stick with more Western Canadian kids [...]" -- Canucks GM Mike Gillis


In July of 2009, the Atlanta Thrashers signed prospect Anthony Stewart, formerly of the Florida Panthers. In the 2009 entry draft, they selected center Evander Kane fourth overall. In a trade deadline swap, they acquired Johnny Oduya, among other pieces, from the New Jersey Devils in exchange for Ilya Kovalchuk. This past summer, they picked Sweden's Sebastien Owuya in the sixth round of the 2010 entry draft, acquired Dustin Byfuglien and Akim Aliu in a 9-player trade with Chicago, and signed Nigel Dawes to a two-way deal just prior to the beginning of training camp. Why are these moves significant? All of these players are black.

That's seven black players (six if you discount Owuya, who has not yet signed an NHL deal) that the Thrashers have acquired in just over a year, in a league that only has about 30 active black players. To put it another way: in the last fourteen months, the Atlanta Thrashers have acquired 20% of the black players in the NHL. On purpose. Considering the sensitivity around racial discourse in North America, one might be hard-pressed to find any member of the Thrashers' organization foolish enough to admit that they are intentionally acquiring black players, but this is a conspicuous trend. Considering that active acquisition of visible minorities is an unprecedented organizational mandate in the hockey world (both for political reasons and the availability of such players), a discussion of Atlanta's seemingly race-conscious roster-building is warranted. There are two major questions that need to be answered. First: why are they doing it? Second: is it an acceptable practice? In this article I will explain the uniquely African-American market in Atlanta, and why the Thrashers' strategy is a good one.

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