Here's the thing. Annually, when the Canucks are eliminated, I turn my attention to basketball. Why? Because they know how to market their sport. I will admit that the NHL's advertising has improved (read: drastically) over the years, the NBA has been feeding me great ads and great drama. For example, check out their NBA Finals ad, which features lots of Kobe, iconic moments from NBA history, and Andre 3000 covering the Beatles.